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Jacqueline Karlin
Jacqueline Karlin
Strategy & Product
Anna Hester
Anna Hester
Technology & Architecture
Azadeh Davari
Azadeh Davari
Leadership Transformation
Edie Oung
Edie Oung
Revenue & Economics
Amir Abou Baker
Amir Abou Baker
Operations & Trust
Jacqueline Karlin
Jacqueline Karlin
Jacqueline Karlin is the founder of the Agentic Commerce Advisory, a boutique practice helping commerce leaders build for the agent economy.
Most recently, she was Senior Director of AI Products at PayPal, where she led the company's entry into the agentic commerce ecosystem. Her team built the framework for PayPal to be invoked by agents — including early adoption of MCP servers and agent-to-agent protocols — alongside AI-driven personalization that anticipates customer demand. The work spanned the full consumer journey, from discovery to payment.
Earlier roles include Meta/WhatsApp (Director of Operations, leading risk, payments, and conversational commerce), Expedia (Senior Director of E-commerce Suite, with prior responsibility for payments), and Amazon, where she ran international expansion of Alexa Voice Services across eight countries and developed Amazon Lending products providing working capital to marketplace sellers. Across each, the work followed a consistent pattern: 0-to-1 product cycles at the intersection of AI and commerce, translating early technical vision into platforms that drive real revenue at global scale. Jacqueline holds an MBA from MIT.
She founded Agentic Commerce Advisory in 2026 to bring that operating experience to a small number of commerce leaders.
Her view is that to actually compete in agentic commerce, leaders will need to redesign their commercial stack and rethink revenue streams. The pivotal shifts are already underway: discovery is moving from search-engine results to agent recommendations, transactions are moving from checkout pages to authenticated agent calls, and the unit economics of commerce are being rewritten as compute costs collide with conversion.
Most commerce leaders see the shift coming. Few have the operating playbook to navigate it. The practice exists to close that gap.
Anna Hester
Anna Hester
Anna Hester is a partner at Agentic Commerce Advisory, where she advises commerce and technology leaders on the engineering and platform architecture behind agent-mediated commerce, from payments and identity to the AI and data systems that make transactions actually work.
Most recently, she was Vice President of Engineering and Product for Payments and Monetization at Microsoft AI, where she built Copilot’s agentic payments and commerce platform under Mustafa Suleyman. Her organization shipped native checkout and wallet experiences embedded directly in conversational AI and launched Microsoft’s first AI subscription in six weeks. She spearheaded the agentic payments platform with Visa, PayPal, Mastercard, and Shopify, defining the early architecture for agent identity and transaction flow, and led Microsoft’s CBDC pilot with Brazil’s Central Bank.
Across more than two decades at Microsoft, Anna led engineering organizations with hundreds of engineers, data scientists, and product managers, building products that served over a billion devices. She architected Microsoft’s NextGen Privacy data platform for GDPR and modernized Windows operating-system services into cloud-native infrastructure while holding costs flat through 300% traffic growth. She also led IRIS, the in-product campaign delivery engine behind targeted monetization across Microsoft’s consumer surfaces.
Since leaving Microsoft, Anna has taken on multiple fractional engagements applying AI across the fintech, adtech, and health sectors. As interim Chief Product Officer at ActTracQ, an early-stage AI fintech, she is building the product directly and owning architecture through to live investor demos. She is a first-hand practitioner and vocal champion of AI-augmented software development, using AI coding tools daily to ship real product and rethinking how engineering teams build in the agentic era.
Anna’s view is that agentic commerce, at this moment, carries serious traps across strategy, economics, and infrastructure maturity. The opportunities to disrupt and leapfrog competitors are real, but so are the risks: building a product that cannot pay for itself economically, or one that gets cannibalized as frontier labs and newcomers push the boundary forward. Navigating that requires judgment across all three dimensions at once, not strategy alone.
She brings that builder’s perspective to the practice: someone who has designed and shipped agentic commerce infrastructure at scale, not only advised on it.
Azadeh Davari
Azadeh Davari
Azadeh Davari is a partner at Agentic Commerce Advisory, where she advises senior leaders through executive coaching and leadership consulting in moments of growth, transition, and organizational complexity.
She is a Leadership Solutions Facilitator at the Center for Creative Leadership and serves as faculty at the University of San Diego and the University of Hawaii School of Business. Her work focuses on helping leaders translate strategy into execution by aligning leadership, culture, and organizational systems.
Over more than a decade, Azadeh has worked with technology companies, engineers, startup founders, and executives across industries. Her experience spans global institutions, multinational organizations, and high-growth environments, including collaborations with the United Nations, UNICEF, UNHCR, WHO, and leading private-sector companies. Across these engagements, she has supported leaders in navigating complexity, strengthening decision-making, and leading through scale and uncertainty.
A key challenge leaders face today is driving the organizational transformation and leadership alignment required to succeed in the AI era. Azadeh advises executives and senior leadership teams on navigating this transition—from redesigning operating models and aligning cross-functional teams to upskilling the workforce and preparing organizations to compete in the AI economy. Her work focuses on translating AI ambition into practical organizational change and long-term business readiness.
Her work sits at the intersection of executive coaching, organizational consulting, and business strategy. She partners with leaders at inflection points, helping them clarify direction, align stakeholders, and lead adaptive change in environments shaped by rapid technological and organizational shifts. Within the context of agentic commerce, she brings the leadership dimension—supporting executives in evolving how they think, decide, and lead as intelligent systems reshape how organizations operate and create value.
The consistent thread across her work is precision: translating insight into focused action that drives meaningful organizational outcomes.
Azadeh holds a doctorate in Leadership Studies from the University of San Diego. She also holds a master’s degree in Nonprofit Leadership and a certification in Executive Leadership Coaching. Earlier in her career, she earned bachelor’s and master’s degrees in Food Science and Technology Engineering and a diploma in Food and Nutrition Security from Wageningen University. She is also an alumna of the Asia Pacific Leadership Program at the East-West Center in Honolulu.
Edie Oung
Edie Oung
Edie Oung is a partner at Agentic Commerce Advisory and advises commerce and technology leaders navigating the convergence of payments, personalization, agentic experiences, and modern revenue operations.
Most recently, at PayPal, as Sr. Director of Commercialization Strategy she led strategic planning, growth initiatives, and operational execution across a multi-billion-dollar global commerce business spanning branded checkout, guest checkout, Fastlane, and AI personalization products. Prior to that, she served as General Manager for PayPal Shopping & Honey, overseeing the company’s shopping, cashback, and merchant-funded offers ecosystem during a critical phase of integration and scaling growth following PayPal’s acquisition of Honey. Her work focused on connecting consumer engagement, merchant monetization, and data-driven commerce experiences at global scale.
Earlier roles include Head of FP&A and Business Operations at Honey, where she built operational infrastructure supporting rapid two-sided marketplace growth; Vice President of Financial Planning & Analysis at YogaWorks during its transition from private company to public markets; and Worldwide Director of FP&A at Pure Storage, where she was the company’s first FP&A hire and helped build the financial and operational systems that supported hyper growth and IPO readiness. She held various finance leadership roles at Johnson & Johnson and began her career at Deloitte advising Fortune 500 clients across tax, operations, and financial strategy.
With over two decades in fintech, commerce, SaaS, and consumer technology, Edie’s work has consistently centered on building operational foundations behind high-growth businesses — translating strategy into scalable execution across finance, go-to-market, product operations, analytics, and commercial transformation. She has led organizations through IPOs, acquisitions, integrations, and large-scale growth cycles while partnering closely with executive leadership teams to drive long-term enterprise value.
Edie brings broad-based operating expertise to founders, growth-stage companies, and enterprise leaders navigating the next evolution of commerce and AI-enabled customer experiences.
Her view is that AI is fundamentally reshaping how consumers discover, evaluate, and transact with products and services — and that companies will need to redesign not only their technology stacks, but also their operating models, growth systems, and monetization strategies to remain competitive. The shift is already underway: commerce is becoming increasingly personalized, conversational, and automated, while the lines between product, payments, marketing, and customer engagement continue to collapse into unified AI-driven ecosystems. Her expertise will help your business navigate through this new era of autonomous commerce.
Amir Abou Baker
Amir Abou Baker
Amir Abou Baker is a partner at Agentic Commerce Advisory, where he advises technology and commerce leaders on building resilient global customer experiences, operating models and regulatory frameworks across Operations, Shared Services, and Product organizations for the AI era.
Most recently, he was Senior Director of Governance, Risk, and Compliance (GRC) Shared Services at Meta. In this role, he led the global shared services ecosystem responsible for risk mitigation and regulatory compliance across all Meta product launches, ensuring platform maturity for systems serving over billions users. He oversaw the end-to-end tooling development, quality assurance, learning & development, analytics, vendor management, issue management & control management functions.
At WhatsApp, Amir served as Director of Customer Operations for Global Market Operations, Content & Localization. He specialized in scaling high-growth operational footprints, expanding internal teams to over 150 full-time employees, and managing global vendor networks exceeding 3,000 external agents across multiple geographies and 30+ languages. Prior to Meta, Amir held enterprise leadership roles as Director of Global Operations at TaskRabbit (where he built the scalable retail operations model for IKEA), National Head of Member Services at Oscar Health, and Head of 3rd Party Retail Operations for North America at Google,where he incubated and scaled early field support operations for Google’s hardware ecosystem.
With over two decades of operational experience at the world's largest digital platforms, Amir's career has centered on a distinct specialty: building the underlying customer experiences, operational guardrails, and vendor management foundations that allow hyper-scale technology companies to innovate safely. He bridges the gap between technical strategy and frontline execution, transforming complex customer data into actionable product insights while designing human-centric, "people-first" cultures at scale.
His view is that as autonomous agents begin handling transactions and customer inquiries, the traditional playbook for operations, customer experience, and risk compliance is obsolete. When compute costs collide with transaction volume, organizations cannot simply scale by adding headcount or traditional software layers. To survive the transition to an agentic economy, enterprises must rearchitect their operational infrastructure from scratch—building automated, data-validated QA systems, real-time risk mitigation pipelines, and dynamic trust frameworks that account for both human and AI actions.
Most enterprise leaders recognize the massive compliance and operational shifts that agentic commerce introduces. Very few have managed systems large enough to know how to build the infrastructure that can handle it. His practice exists to provide that blueprint.
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